The reason for approaching this undertaking from the perspective of an artist is hopefully becoming clear. If the paradox of the present situation is to be confronted then the opportunity for commerce that embraces humanity is found in art as creative expression, including but not limited to a plethora of visual mediums, music, oral traditions and storytelling, edutainment tools for personal development and commerce as distribution channels for ideas developed in papers such as these. And it is this approach that will transform this Fusion Renaissance into Fusion Enlightenment.

Cultural Fusion is an attempt to address the needs of a few primary market segments...marrying business and the creative pulse of humanity.

One, the artist or person with creative talent, and the other small and midsized businesses that need those skills and the ecosystem in which they operate; hoping to thrive. Ideally, all will have credibility, the artist will have time and skills, and the businesses will have connections and money. When matching needs meet, a deal can be struck, according to Robert Fletcher, self-made millionaire and founder of Personal Achievement Consulting. He identified five criteria for making a deal:

1. Time

2. Money

3. Contacts

4. Skills and abilities

5. Credibility

The major identified problem was that artists commonly struggle to balance the need to remain connected to the experiences that inspire them with the need to support themselves and their families. The result is often the archetypical starving artist.

Businesses need methods of advertising that will attract attention to their offering, in addition to drawing eyeballs to your ads. Businesses also need to find freelance talent and sponsorship opportunities that build relationships.

Most would agree that creative solutions are called for, but few think of looking to artists to find them. Cultural Fusion is a new generation of collaborative art. It offers to artists an artistic response, conceptualizing new models for business development that meet the needs of both commerce and the creative individual. On the creative level, Cultural Fusion is a performance art and multimedia installation series that incorporates personal and business development using exhibition events and contextual promotional content. This is accomplished by free and paid members creating knowledge sharing content that establishes the creator's expertise by drawing Attention to it. As a product offering this results in Attention Gravity via Hotel Infinity connected portals.

Decision makers are being challenged by reality to align their organizations to operate in a radical re-envisioning of business in community, not where they are presumed leaders but as agents of knowledge that is authentic, unique, and valuable and delivered the way it is wanted on demand.

Typically, marketing appears to operate on the assumption that the consumer is disposable - use and discard! Marketing and related activities therefore encourage mindless devouring of goods based on the assumption of either lack or imperfection.

On the other hand, a customer is a human being who trust a business to help him or her solve a problem. It is a relationship that is based on converging needs and context because it acknowledges the personhood of an individual.

If a person thrives, not simply when loved but also when given the opportunity to give love, that is clear evidence of the value of social capital. Again, noting the problem of using pre-existing terms and butting heads with the preconceptions they conjure up: Can I put that problem aside for a second? A human being is a complete organism and nothing can be added to make it more human or more whole, so marketing activities need to shift toward engagement informed by that awareness. From my experiences, we humans are most aware of our wholeness when we give the best of ourselves.

Why this dramatic turn toward the arts? Because when investigating how to infuse attention as a product into an offering, creative services and the arts are a no-brainer; and few activities work as well to create emotional bonds as helping others succeed.

As part of the philosophical inquiry art helps to understand these issues with regard to human nature in ATTN: The are of un-knowing when Ron's writes: "Art, in its own unique way of expression, is a way out of this dilemma. The dilemma is that our minds must be free, unique without conflict or argument; yet our intuition is one.